How the Right Strategy Sold This Richland Home with Over 12,000 Online Views

When it comes to selling a home in the Tri-Cities, every detail matters. From the preparation and marketing to the pricing strategy. Our recent sale in Richland is the perfect example of how trust and the right plan can lead to multiple offers, even after a slow start.

The Home

This home featured a beautifully renovated kitchen, the kind of space that immediately catches buyers’ attention. But even with standout features, presentation and strategy were key to making sure the home received the exposure it deserved.

Before we went live, we coordinated with contractors for needed fixes, arranged a deep clean, refreshed the landscaping, and partnered with professionals for staging, photography, and video. That preparation paid off, generating over 15,000 online views and keeping the home top of mind for buyers across the Tri-Cities.

Adjusting Strategy

At first, the home was listed higher than recommended. Even with excellent marketing, pricing can determine how buyers respond. After recognizing the lack of movement, we adjusted the strategy and aligned the list price with the market. The results were immediate; interest surged, and the home quickly received two strong offers, plus a backup buyer.

This is a reminder that selling a home is about more than Zillow estimates or automated tools. It’s about trusting your REALTOR® to guide you with experience, market data, and strategy.

Supporting the Clients

For these sellers, this move was about downsizing to a condo. Having known them since her teenage years, helping them through this transition felt like working with family for Alessandra. We supported them with consistent communication, clear data on market activity, and reassurance when the home temporarily fell out of contract due to a buyer’s cold feet.

The most memorable moment came at the final walkthrough, when the sellers shared the home with the excited new buyers. Knowing that the place where they raised their children would now be filled with new memories made the closing day truly special.

Why This Home Sold

Ultimately, this home sold because of:

Professional staging, photography, and video

Over 12,000 online views from strategic marketing

Repairs, deep cleaning, and lawn care before going live

Adjusting pricing to align with the market

Strong communication and support throughout the process

Selling a home is about more than a transaction; it’s about preparation, trust, and creating the right strategy to reach the best outcome.

Thinking About Selling Your Home in Tri-Cities?

If you’re considering selling your home in Kennewick, Richland, West Richland, or Pasco, the Krista Hopkins Homes team can guide you through the process with expert advice, professional marketing, and proven results.

📲 Connect with us today to schedule a consultation and discover how we can create the right strategy for your home sale.