How This Richland Land Listing Sold in Just 21 Days—A Tri-Cities Real Estate Success Story

How This Richland Land Listing Sold in Just 21 Days—A Tri-Cities Real Estate Success Story

Selling land requires a strategic approach—showcasing its potential, marketing it effectively, and connecting with the right buyers. At Krista Hopkins Homes, we use proven techniques to help sellers achieve their goals, and this recent Richland land sale is a perfect example of how the right marketing plan leads to outstanding results.

The Opportunity: Standing Out in a Competitive Market

Marketing land is different from marketing a home. Buyers need to envision the possibilities, whether for residential, agricultural, or investment use. That’s why it’s essential to highlight a property’s unique features and ensure it reaches a wide audience of potential buyers.

At the time of this listing, similar land properties in the area were averaging 51 days on the market, but with a customized marketing strategy, we were able to secure a contract in just 21 days.

The Strategy: Maximizing Exposure, Generating Interest

To position this property for success, we implemented a multi-step marketing plan focused on visibility and engagement:

Professional Photography & Video – High-quality photos and aerial video captured the full scope of the property, helping buyers understand its potential.

📲 Strategic Online Marketing – We created a targeted digital campaign to ensure the listing reached a broad audience, including those searching for land opportunities in the region.

💡 Data-Driven Pricing & Positioning – With extensive market knowledge, Krista Hopkins provided expert pricing guidance to maximize the seller’s return while staying competitive.

🤝 Streamlined Process & Expert Negotiation – From listing to closing, our goal was to make the process as smooth and efficient as possible for all parties involved.

The Result: Under Contract in Just 21 Days

With this strategic marketing approach, the property went under contract in less than half the average market time—a testament to the power of thoughtful marketing, professional presentation, and expert representation.

Thinking of Selling? Let’s Create Your Success Story!

If you’re considering selling land or real estate, now is the time to partner with an experienced team that understands how to market properties effectively. Whether it’s vacant land, residential, or commercial property, we’re here to help you achieve your goals.

📩 Let’s talk about your real estate needs! Contact us today for a personalized marketing plan.

📞 Call/Text: (509) 341-0977
📍 Serving Richland, West Richland, Kennewick, Pasco & Surrounding Areas